Application of Green Marketing on Revitalization of Coconut Coir into Eco Friendly Products to Realize a Green Economy in Lhokseumawe City

Abstract

ABSTRACT
The utilization of coconut coir in Lhokseumawe City remains minimal. The
application of a rotary screening machine in processing coconut coir can enhance
its economic value. However, the economic potential of eco-friendly coconut coir
products has not been effectively marketed, causing MSMEs in this sector to
struggle with sales. Despite using various media for promotion, the continued
utilization of coconut coir faces challenges due to a lack of knowledge about
green marketing models. Therefore, this community service initiative aims to
conduct an in-depth analysis of the factors hindering green marketing
implementation and develop a green marketing model for eco-friendly products.
This research is expected to provide MSMEs with knowledge on processing
coconut coir into sustainable products and insights into consumer preferences for
eco-friendly goods. The implementation involves visiting MSMEs for knowledge
and skill transfer, ensuring they can effectively market and benefit from coconut
coir-based products.
Keywords: green marketing, coconut coir, rotary screening machine, green
products.